The 2024 Black Friday sales are just around the corner. During the last weekend of November, physical and online retailers drop prices across thousands of products from home appliances to consumer tech, clothing, online services and more. As well as the now-familiar scenes of chaotic queues and shoppers fighting over cut-price TVs in department stores, Black Friday weekend sees online shopping traffic spike across the world. For holiday gift shoppers, this weekend is the last opportunity to secure discounted presents before the Christmas rush. For those who don’t celebrate Christmas or Hannukah, it’s still the last sales event before prices rise again over December.
This year, BetterRoaming are also taking part. Between November 29 and December 2, claim 20% off all BetterRoaming travel data plans with the code BLCK-FRI20. Best of all, this promo can be ordered and enjoyed online – so no need to brave the crowds or spend hours looking for a parking spot.
When is Black Friday 2024?
The Black Friday Sales tradition started in the US and falls on the day after Thanksgiving. As Thanksgiving is celebrated on the last Thursday of November, Black Friday 2024 will be on the 29th of November. While the day itself is traditionally the busiest shopping day of the year in the US, an increasingly globalized market has made Black Friday a worldwide fixture.
How Long Will the Black Friday 2024 Sales Last?
As it’s not an official event, there’s no defined endpoint for Black Friday – it depends on the seller. Confusingly, Black Friday sales usually last for three or four days. They typically start on Friday morning and end at midnight the following Monday, known as ‘Cyber Monday’. Black Friday deals usually extend over this period, while some sellers release further discounts on Cyber Monday. Vendors will often continue the sales and undercut their competition for as long as the demand allows them to - Cyber Week sales, lasting a full week after Black Friday, are not uncommon.
In recent years, companies have also begun to launch their sales earlier and earlier - ‘Black Friday’ deals now often start days or weeks before Thanksgiving. While the core of the activity is centred on the last weekend of November, Black Friday discounts can occupy a nebulous period on either side of the weekend.
Are Black Friday and Cyber Monday sales the same thing?
Cyber Monday’s endearingly 2000s name stems from its origins in the early days of internet shopping. Back then, retailers would announce new deals online after the Black Friday dust had settled, encouraging shoppers to enter the still-emergent world of online retail. Today, any difference between the two events has effectively disappeared, and physical and digital stores run similar deals over the weekend.
Online-only services like the PlayStation Store, the App Store or the Google Play Store will use the weekend to either carry their deals over from Black Friday or announce new discounts. Today, Cyber Monday denotes the end of the November sales period and the last day of the Black Friday Shopping window. Some companies will even extend their sales past this date in an effort to entice stragglers or stand out from their competitors.
Who Will Have Sales on Black Friday 2024?
Since starting out as a US department store tradition in the 1980s, the international appetite for bargain hunting and holiday-season consumerism has expanded Black Friday worldwide. While Thanksgiving will always be a US-specific tradition, its commercial successor has swiftly grown into a worldwide phenomenon, spurred on by international supply chains and the desire to purchase cheap electronics. A last-chance sale for Christmas shoppers and a chance to clear old stock before the holiday rush for vendors, Black Friday is popular with both customers and retailers. The event isn’t trademarked, or particular to one industry or company - it’s more of a late-stage capitalist folk tradition, involving everyone from independent corner shops to Amazon.
Will there be Apple Black Friday Deals in 2024?
Apple doesn’t directly participate in Black Friday – there are usually no discounts offered in Apple Stores on their website during this period, though many third-party retailers like John Lewis or Best Buy will use the weekend to announce their Apple Black Friday deals, often at year-low prices.
Last year, while not discounting any Apple products, the company did include gift cards towards future Apple purchases. For example, customers couldn’t go to an Apple Store and claim an Apple Watch Black Friday deal – they could, however, buy an Apple Watch during Black Friday and receive a coupon towards any future Apple purchase.
So while Apple may not directly discount their products, Black Friday 2024 is still one of the best opportunities to purchase Apple Products at lower prices.
The best places to find Black Friday 2024 Apple Deals in the USA
The best places to find Black Friday 2024 Apple Deals in the UK
The best places to find Black Friday 2024 Apple Deals in Germany
Black Friday 2024 eSIM Deals
Black Friday doesn’t just extend to consumer goods – this sales weekend, all travel data plans from BetterRoaming are 20% off. Combining a newly purchased phone with a reduced-price BetterRoaming eSIM package is a smart way to earn double savings this November. BetterRoaming prepaid eSIM plans allow travellers to get online across 160+ countries without having to pay roaming charges.
Use the code BLCK-FRI20 with any BetterRoaming travel eSIM plan to instantly enjoy 20% off.
How to apply the BetterRoaming Black Friday 2024 promo code
Applying a promo code is quick and easy. All you need to do is scan a QR code to install your eSIM (it's free), then follow the onscreen instructions to enjoy 20% off all travel eSIM packages.
The code BLCK-FRI20 is valid during Black Friday Weekend 2024 (November 29 – December 2). Here’s how to apply it:
- 1
Scan the QR code
Unlock your phone and scan the QR code or select "Get Free eSIM" on the BetterRoaming homepage to install the eSIM. - 2
Activate the eSIM
Follow the onscreen instructions on your device - 3
Click the link in the SMS we send you
This will take you to your personal dashboard - 4
Select 'Vouchers'
Click on the 'Vouchers' option in your personal dashboard - 5
Enter the code BLCK-FRI20
Then click on 'redeem' - 6
Your discount is now displayed in the Roaming Plans section
Click here for more information and detailed instructions
Where to Find the Best Apple Deals on Black Friday 2024
Keep an eye out for scoring an Apple Watch Series 9 or Ultra 2 this year. In September, Apple released the much-anticipated Apple Watch Series 10, as well as an updated Ultra 2 – meaning retailers are scrambling to clear their stocks of the predecessor Series 9 and Ultra models.
The ubiquity of Black Friday often compels brands and retailers to discount their products in order to match their competitors. This means even high-value and routinely in-demand products like Apple devices can be found at discounted prices.
Black Friday 2024 Apple Products to watch out for
Apple’s ‘Glowtime’ Launch event in September 2024 announced the introduction of three major new products: the iPhone 16, the AirPods 4 and the Apple Watch 10. This means their respective predecessors, the iPhone 15, AirPods 3, and Apple Watch Series 9, will be up for grabs at rock-bottom prices this Black Friday weekend. As these models have been discontinued by Apple, retailers will be racing to shift their stock before the holidays. For those who aren’t too concerned with having the very latest iPhone or Apple Watch model, Black Friday 2024 could be the ideal opportunity to find a new device for an all-time low price.
The Apple Watch Series 9, the new Series 10, the entry-level SE and the rugged Ultra 2 are all available as cellular models, able to connect to mobile internet and make phone calls using a built-in eSIM. Adding an Apple Watch eSIM plan from BetterRoaming is a great way to make the most of a new cellular Apple Watch.
Apple Watch eSIM plans turn smartwatches into standalone mobile devices with cellular and internet connectivity. This makes them a great option as a mobile device for kids, older adults, or anyone who doesn't want or have access to an iPhone. As an official Apple Partner, BetterRoaming Apple Watch Plans are a secure, cost-effective way to add connectivity to a cellular smartwatch.
Note that the BLCK-FRI20 promo code only applies to smartphone eSIM data plans - Apple Watch users can instead try out a BetterRoaming Apple Watch eSIM for free and choose between monthly or yearly plans. Try a 7-day free trial, and save up to 54% by purchasing a yearly Apple Watch plan here.
